CRM for agencies

For agencies

Manage every client brand, like they were one.

Brands group each client's accounts, mailboxes and chat widgets in one inbox, team roles control access, and Business adds up to five separate workspaces. Flat plan pricing, no per-seat fees and no white-label option. WhatsApp and Instagram start on Pro at $24.99/month.

WhatsApp is on Pro, $24.99/month · Replies inside Meta's 24-hour window · Free plan covers Telegram only

What breaks in agency operations

Per-seat CRMs were not built for agencies

Four problems make most CRMs a hard fit for multi-client agencies. Pinlyx helps with pricing and the inbox, and this page says where it stops.

One CRM seat per client adds up fast

Per-seat pricing grows with every client and teammate you add. For a multi-client agency the bill can outgrow the retainer.

Reports look like CRM screenshots

Clients want a polished report with their logo on it. Generic CRMs export raw CSVs or screenshots with the vendor logo plastered across the header.

Inbox-flipping eats your day

Login to Client A's Instagram. Logout. Login to Client B's WhatsApp. Logout. Login to Client C's Telegram. The day disappears into auth flows.

Onboarding a new client takes too long

New client = new pipeline, new tags, new templates, new credentials, new automations, new dashboards. By the time you go live, a good part of the retainer is gone.

Six capabilities for multi-client agencies

What Pinlyx gives an agency today, and where its limits are.

Brands and workspaces

Group each client's accounts under a brand: 5 brands on Pro, unlimited on Business. For harder separation, Business includes five workspaces with their own data.

No white-label option

The panel carries Pinlyx branding. There are no client-branded PDF reports or custom domains on self-serve plans, so client deliverables stay in your own template.

Multi-brand unified inbox

See every Instagram DM, WhatsApp message and Telegram chat across your connected accounts in one view, and filter by brand or channel.

Role-based access control

Owner, Admin, Member and Viewer roles from the Pro plan. Viewers get read-only access. Pro includes 3 team members and Business includes 10.

Flat plan pricing

A flat plan price with no per-seat fees. Extra social accounts are $6 a month. There is no consolidated client invoice or markup tool, so you bill clients yourself.

Encrypted credentials

Sensitive fields for connected accounts are encrypted with AES-GCM. When a client leaves, disconnect their accounts and the rest stay untouched.

Why per-seat CRMs are a hard fit for agencies

Per-seat pricing grows with client count, reports rarely look like a client-grade deliverable, and onboarding a new client is admin work that is hard to bill for.

Pinlyx helps with pricing and the inbox: flat plan prices with no per-seat fees, and brands that keep each client's accounts together. It does not do white-label reports or client templates, so plan those deliverables separately.

Channels that matter for agencies

Every client has a different channel mix. Pinlyx lets you run them from one inbox:

  • Instagram & Facebook: for DTC clients, the primary channel. DMs and Story replies, with keyword comment-to-DM on the Business plan.
  • Telegram: for crypto, web3, and EE/CIS clients. Native MTProto, multi-account per workspace.
  • X (Twitter): for SaaS and B2B clients. DMs in the inbox, and X sequences on Business with account rotation and rate-limit safety.
  • WhatsApp Business: for retail, hospitality, and international clients. Your team or an AI agent replies inside Meta's 24-hour customer service window, with no template messages, broadcasts or bulk sends.
  • Email: universal. Connect the client's own mailbox over IMAP/SMTP: one mailbox on Pro, five on Business.
  • Live chat widget: for clients with a storefront. Drop-in script: one site on Pro, unlimited on Business.

Compliance & data residency

Agencies live in a slightly unusual legal position: under GDPR you are typically a data processor (your client is the controller). That means you need a data-processor agreement from the CRM, and you need to be able to flow comparable terms down to your clients.

  • DPA: Pinlyx publishes its data processing agreement at /dpa, which you can use as the basis for your own client terms.
  • Hosting: Pinlyx runs on servers in Germany on every plan. There is no per-workspace region choice on self-serve plans.
  • Client offboarding: deletion requests are completed within 30 days. The panel has no bulk contact or workspace export: each contact can be downloaded as a JSON file, and Business has the REST API for a full copy.
  • Access: team roles control what each member can do, and each contact keeps an activity timeline. Pinlyx holds no SOC 2, ISO 27001 or HIPAA certification, so check before you use it for clients in regulated industries.

Sequences worth building

Pinlyx does not ship template packs and has no clone-to-workspace flow. These four are simple to build on email or Telegram, and you write the wording for each client:

  • New-client onboarding (your agency to client): kickoff email, credentials request, briefing call booking, weekly cadence setup.
  • Generic inbound lead: an AI agent welcomes the lead, asks the qualifying questions and hands off to the client team. Edit the tone per client.
  • Retainer renewal (your agency to client): a results recap and a renewal note before the contract ends, so clients see "here is what we did" before they look at the invoice.
  • Lapsed-client re-engagement: for clients who paused or did not renew. Three-step sequence: value-add, case study, low-commitment offer.

Reporting & KPIs

Pinlyx reports per brand and per team member. It has no agency-wide retainer dashboard and no automatic client report:

  • Per-brand reporting: conversation and support numbers filtered by brand.
  • Sequence results: how many contacts each follow-up reached and how many replied.
  • Team workload: by team member, in advanced analytics on Business.
  • Client reporting: no PDF or automatic digest. Pull the numbers you need and report in your own template.

Generic CRM vs Pinlyx for Agencies

Where a general CRM and Pinlyx differ for an agency, including what Pinlyx does not do.

CapabilityPinlyxRecommendedGeneric CRM
Multi-client architecture
Brands to group client accounts
5 on Pro, unlimited on Business
YesPartial
Separate workspaces
Each client invisible to others
Partial: 5 on BusinessPartial
White-label delivery
White-label reports
NoPartial
Custom dashboard domain
NoPartial
Access & security
Roles (Owner, Admin, Member, Viewer)
YesPartial
Encrypted account credentials
YesPartial
Pricing & billing
No per-seat fees
YesNo
Consolidated client invoicing
NoPartial

Pinlyx column checked November 6, 2026. The generic CRM column is a broad description, not any one product.

DPA published, servers in Germany, client terms stay with you

Agencies act as data processors for their clients. Pinlyx publishes its DPA at /dpa, runs on servers in Germany on every plan, encrypts sensitive fields with AES-GCM and completes deletion requests within 30 days. It holds no SOC 2 or ISO 27001 certification and has no per-workspace region choice on self-serve plans.

DPA publishedHosted in GermanyAES-GCM30-day deletion

Agencies FAQ

Common questions from growth and marketing agencies.

With brands. A brand is a label on connected accounts, mailboxes and chat widgets, so you can filter and report per client: Pro includes 5 brands and Business is unlimited. Brands are not walls, and everyone in the workspace can see every brand. For real separation, use separate workspaces: Free and Pro include one, and Business includes five.
No. Pinlyx has no white-label option, no PDF client reports and no custom report domain on any self-serve plan, so the client deliverable stays in your own template.
Pinlyx bills your account at flat plan prices, with no per-seat fees. Extra social accounts are $6 a month each. There is no consolidated client invoice and no markup tool, so you bill your clients yourself, on your own paper.
Yes, if the client has a workspace of their own. Invite them as a Viewer and they get read-only access to that workspace. Roles are Owner, Admin, Member and Viewer, from the Pro plan. Inside a shared workspace a Viewer can see every brand, so give each client who needs access a separate workspace. Business includes five.
Yes. Agencies typically act as data processors for their clients (who are the controllers). Pinlyx publishes its data processing agreement at /dpa, and you can use it as the basis for your own terms with clients.
Sensitive fields for connected accounts (Telegram, X, Instagram, WhatsApp Business, etc.) are encrypted with AES-GCM. If a client leaves, disconnect their accounts and the rest stay untouched.

Ready to ship

Every client, every brand, one inbox.

WhatsApp and Instagram are on paid plans, from Pro at $24.99/month. Brands group each client's accounts, and there are no per-seat fees.

WhatsApp is on Pro, $24.99/month · Replies inside Meta's 24-hour window · Free plan covers Telegram only
Last updated: November 6, 2026.

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