Free tool
X (Twitter) engagement rate calculator
Enter your followers and the views on a typical post, and optionally its likes, replies, reposts and quotes. You get your reach and engagement rate, ranked against the 1,005 X accounts behind our benchmark. Nothing you type leaves your browser.
Free forever plan · No credit card required · Cancel anytime
Calculator
Your account
The follower count on your profile
The view count on a typical original post, not your best one
Likes, replies, reposts and quotes on the same post, added up
Calculated in your browser. Nothing is sent or stored.
Your reach appears here
Enter your followers and the views on a typical post. Add interactions to see your engagement rate too.
How reach and engagement are calculated on X
X shows a view count on every post, so this calculator can separate two questions most Twitter engagement calculators blur together: how much of your audience a typical post reaches, and how many of the people it reaches interact with it.
Reach = views per post ÷ followers × 100
Engagement rate = interactions per post ÷ followers × 100
Engagement per view = interactions per post ÷ views × 100
Read the numbers the way the benchmark does
- A typical post, not your best. Per account, the benchmark takes the median over original posts in a 30-day window and needs at least 8 of them, so one viral post cannot move it. Leave out replies and reposts, and if you can, use the median of your recent posts.
- Views are X’s impression counter. It also counts people who do not follow you, reached through the For You feed, and repeat views, so reach can pass 100%.
- For interactions, add up the likes, replies, reposts and quotes on the post. The dataset reports interactions as one total per post without a breakdown by type, so read small gaps with care. Do not use the Engagements figure from X analytics, which also counts clicks.
- Two engagement rates, far apart. Across every account we measured, the median is 0.14% by followers and 1.43% by views. Never compare one with a figure quoted on the other denominator.
X reach and engagement by follower band
Per account, the median over original posts, then percentiles across 1,005 accounts with a reliable sample. Engagement is by followers unless marked per view. Your band is highlighted once you enter a follower count.
| Followers | Accounts | Reach p25 | Median reach | Reach p75 | Engagement p25 | Median engagement | Engagement p75 | Median per view | Draw |
|---|---|---|---|---|---|---|---|---|---|
| 10K-30K | 71 | 6.59% | 19.1% | 57.9% | 0.084% | 0.37% | 1.21% | 1.55% | Cut points |
| 30K-100K | 287 | 2.48% | 5.47% | 16.1% | 0.018% | 0.081% | 0.35% | 1.30% | Cut points |
| 100K-300K | 177 | 2.29% | 3.80% | 13.3% | 0.012% | 0.059% | 0.30% | 1.28% | Random |
| 300K-1M | 157 | 1.48% | 3.37% | 7.24% | 0.0077% | 0.037% | 0.13% | 1.18% | Random |
| 1M-3M | 239 | 0.91% | 2.44% | 3.81% | 0.0052% | 0.024% | 0.084% | 1.03% | Random |
| 3M+ | 74 | 0.34% | 0.69% | 2.75% | 0.0012% | 0.0077% | 0.045% | 0.85% | Random |
The dataset publishes p25, the median and p75 for reach and engagement by followers, and only the median per view. The calculator uses exactly those and estimates nothing in between.
For comparison, Turkish accounts with 100K-1M followers: median reach 3.71%, median engagement 0.058%, 166 accounts.
Where the numbers come from
X (Twitter) reach and engagement 2026
The bands come from our open dataset of X accounts, published with its method, limits and downloads. The engine scans large accounts most often, so the benchmark starts at 10,000 followers, and the bands below 100,000 followers come from a cut-point sample rather than a random draw; the report explains both.
- Sample
- 1,005 accounts with a reliable sample, 91,094 original posts
- Measured
- August 24, 2026 to September 19, 2026
- Licence
- CC BY 4.0, free to reuse with attribution
Frequently asked questions
Related tools
Instagram engagement rate calculator
Likes and comments per post against followers, ranked within your follower band.
TikTok engagement rate calculator
Lifetime likes per video against followers, ranked within your follower band.
Telegram channel views calculator
Views per post against subscribers, compared with the median channel of your size.
X (Twitter) CRM
Run DM outreach and lead capture on X from one inbox, within safe limits.
Ready to ship
Run X outreach from a CRM that measures
Pinlyx connects your X accounts to one inbox, automates DMs within safe limits, and scores the accounts you talk to on the same engagement data behind this calculator.