Free tool
TikTok engagement rate calculator
Enter your followers, total likes and total videos. You get likes per video as a share of followers, the measure behind our benchmark of 21,657 TikTok accounts, and the part of your follower band you fall in. Nothing you type leaves your browser.
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Calculator
Your account
The follower count on your profile
The likes counter on your profile: every like the account has received
How many videos are published on the profile right now
Calculated in your browser. Nothing is sent or stored.
Your rate appears here
Enter followers, total likes and total videos. The rate and your place in the band update as you type.
How the TikTok engagement rate is calculated
This is not the rate most TikTok calculators show
Most TikTok engagement calculators divide the likes, comments and shares on recent videos by their views. Our benchmark is built from public profiles instead, and it uses the two lifetime counters a profile carries: total likes and total videos. This calculator measures the same way, so your result stays comparable with the bands, but it will not match a views-based rate and should not be compared with one.
Divide your total likes by your total videos to get likes per video, then divide that by your followers and multiply by 100.
(total likes ÷ total videos) ÷ followers × 100
Lifetime like total divided by lifetime video count, reported both absolutely and as a percent of followers. TikTok publishes no per-post data and no view counts to a logged-out reader, so this is the only engagement signal available at account level.
What to keep in mind
- It is a lifetime average. Every like the account ever collected counts, so an account that was big a few years ago and is quiet now still shows a high rate.
- One viral video lifts it for good. The smaller the account, the further a single video that travelled can move the ratio.
- Comments, shares and saves are not in it. The benchmark counts likes alone, the one engagement counter it reads for every account.
- Read it against your band. Likes grow with audience but far short of proportionally, so a rate that looks low on a large account can be normal for its size.
TikTok engagement rate by follower band
Likes per video as a share of followers, as percentiles across 21,657 measured accounts. The last column is the median likes per video in the band. Your band is highlighted once you enter a follower count.
| Followers | Accounts | p25 | Median | p75 | p90 | Median likes per video |
|---|---|---|---|---|---|---|
| Under 10K | 11,830 | 5.2% | 15.9% | 64.7% | 324.4% | 95 |
| 10K-100K | 5,133 | 1.8% | 4.4% | 13.1% | 48.7% | 1,310 |
| 100K-1M | 2,942 | 1.3% | 2.9% | 7.3% | 18.1% | 7,923 |
| 1M-10M | 1,326 | 1.1% | 2.1% | 4.4% | 8.5% | 62,019 |
| 10M+ | 426 | 1.2% | 2.2% | 3.9% | 8.0% | 402,321 |
A band counts as reliable from 100 accounts, and every band here clears it. p25 means a quarter of the accounts in the band score below that figure; p90 means nine in ten do.
Where the numbers come from
TikTok and YouTube benchmarks 2026
The bands come from our open dataset of public TikTok accounts and YouTube channels, published with its method, limits and downloads. The catalogue is built from lookups and monitoring rather than drawn at random, and it leans toward large, English-language accounts; the report explains what that means for the figures.
- Sample
- 21,657 TikTok accounts with followers, likes and videos
- Measured
- September 19, 2026
- Licence
- CC BY 4.0, free to reuse with attribution
Frequently asked questions
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