Free tool
Instagram engagement rate calculator
Enter your followers and the average likes and comments on your recent posts. You get your engagement rate and where it ranks among the 7,669 Instagram accounts we measured, band by band. Nothing you type leaves your browser.
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Calculator
Your account
The follower count on your profile
Add up the likes on your last 12 posts and divide by the number of posts
Same posts, same way. Leave it empty if you do not know; the rate will read slightly low
Calculated in your browser. Nothing is sent or stored.
Your rate appears here
Enter your followers and average likes. The rate and your place in the band update as you type.
How the engagement rate is calculated
The calculator uses the same definition as our benchmark, so your result and the band figures measure the same thing. Take the average likes and the average comments on your recent posts, add them, divide by followers and multiply by 100.
(average likes + average comments) ÷ followers × 100
(mean likes + mean comments) per post, divided by followers, times 100. Computed from the posts the crawl retains for each account, not from a sampled subset chosen at query time.
What this rate counts, and what it leaves out
- Likes and comments only. Saves, shares and views are not part of it, because the benchmark does not count them.
- Divided by followers, not by reach. Some tools divide by the accounts that saw a post instead, which gives a different number for the same post.
- Recent posts, not a year. The benchmark averages about 12 of each account’s most recent posts, Reels, carousels and single images together.
- Read against a band. Engagement falls as accounts grow, so a rate means little until it sits next to accounts of the same size.
Instagram engagement rate by follower band
Likes plus comments per post, divided by followers, as percentiles across 7,669 measured accounts. Your band is highlighted once you enter a follower count.
| Followers | Accounts | p25 | Median | p75 | p90 |
|---|---|---|---|---|---|
| Under 10K | 224 | 6.5% | 19.3% | 74.3% | 301.8% |
| 10K-100K | 1,214 | 1.6% | 6.4% | 17.9% | 48.5% |
| 100K-1M | 3,260 | 1.2% | 3.5% | 9.1% | 20.6% |
| 1M-10M | 2,423 | 0.6% | 2.0% | 5.2% | 11.2% |
| 10M+ | 548 | 0.3% | 1.0% | 2.5% | 5.5% |
A band counts as reliable from 100 accounts, and every band here clears it. p25 means a quarter of the accounts in the band score below that figure; p90 means nine in ten do.
Where the numbers come from
Instagram engagement rate benchmarks 2026
The bands come from our open dataset of public Instagram accounts, published with its method, limits and downloads. The catalogue leans toward creators and public figures, which is one reason its medians sit above most brand-page benchmarks; the report sets the two side by side.
- Sample
- 7,669 accounts with a follower count and a measured rate
- Measured
- September 19, 2026
- Licence
- CC BY 4.0, free to reuse with attribution
Frequently asked questions
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Benchmark any Instagram account, not just yours
The Pinlyx Data API returns the same measured rate and band percentiles for any catalogued Instagram account, and the CRM turns the accounts you pick into contacts.