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Buyer’s guide

Checked November 5, 2026

Best WhatsApp CRM software in 2026: 10 tools compared

Ten WhatsApp CRMs compared on starting price, free plan, Meta fees, AI and team inbox, with the case where each one is the wrong pick.

WhatsApp is on Pro, $24.99/month · 3 social accounts included · Cancel anytime

Short answer

The best WhatsApp CRM depends on what you send. For broadcasts and template campaigns, pick a WhatsApp-first platform: Wati (from $69 a month, or $59 billed annually), AiSensy (from $45 a month, with a free plan that excludes broadcasts) or Interakt ($55 a month plus taxes). For one team inbox across several chat apps, look at SleekFlow (from $69 a month), Superchat (from €89 a month on a 12-month contract) or Callbell (€14 per agent, 3-agent minimum). Shopify stores fit Zoko ($49.99 a month). Pinlyx (Pro, $24.99 a month) fits teams that answer WhatsApp inside the 24-hour window next to Telegram, Instagram, X, email and live chat; it sends no templates or broadcasts.

By need:

Broadcasts and template campaigns
Wati, AiSensy, Interakt
Qualifying leads with AI agents
Gallabox, DoubleTick
Shopify stores
Zoko
One inbox for many chat apps
SleekFlow, Superchat, Callbell
WhatsApp replies next to Telegram, Instagram, X and email
Pinlyx

Last updated: . Prices come from official pricing pages on that date and can change; every entry links its source.

We make Pinlyx. It is listed where it fits, with its limits, and not first. No vendor paid to appear on this page.

WhatsApp CRM comparison table (November 2026)

Entry prices on each vendor’s published billing term, before Meta’s message fees.

WhatsApp CRM comparison table (November 2026)
ToolBest forEntry priceFree plan or trialMeta feesAITeam inboxOther channels
WatiWhatsApp-first sales, marketing and support$69/mo monthly, $59/mo yearly (3 users)7-day trial, no cardPer message on top; markup not published1 Astra AI agent on GrowthAssign, tag, route; round-robin on BusinessInstagram, Messenger, TikTok, web chat
AiSensyBroadcasts on a small budget$45/mo monthly, $40.50/mo yearly (USD list)Free plan without broadcasts; 14-day trialPrepaid wallet; markup not statedAI agent add-on, $50/moShared WhatsApp inbox; routing from ProWhatsApp only
InteraktLow-cost WhatsApp and Instagram marketing$55/mo + taxes (Growth), $499/yr14-day trial, no cardTemplate fees on top; no markup only on EnterpriseAI agent add-on, $74.99/moShared inbox; auto-assignment on AdvancedInstagram
GallaboxLead qualification with AI agents$150/mo quarterly, $112/mo yearly (3 users)7-day trial, no cardMeta fees plus an unpublished markupAI agents; WhatsApp needs EssentialAll plans; teams from EssentialInstagram, web chat
DoubleTickLarge teams with many numbers$190/mo quarterly, $170/mo yearly (5 agents)No free plan, no trialPer message by country; markup not statedFrom Pro + AI ($308/mo yearly)Assignment; automatic from Pro + AIInstagram, email, SMS
ZokoShopify stores$49.99/mo, unlimited agents7-day trialPaid to Meta directly + $0.015 Zoko fee per conversationAdd-on, $24.99/mo + your OpenAI accountAuto-distribution to agents or teamsInstagram ($9.99/mo), Messenger
SleekFlowB2C brands on many chat apps$69/mo monthly, $49/mo yearly (3 seats)7-day Pro trial, no cardSleekFlow rate card; $15/mo per numberCo-pilot on all plans; agents from ProRound-robin on all plans; teams on PremiumInstagram, Messenger, Telegram, TikTok, WeChat, LINE, SMS, email
SuperchatEuropean SMBs, one inbox€89/mo monthly, €79/mo yearly, net (12-month minimum)Free plan: 1 number, 30 contacts/moPassed through 1:1, no markupAI agent from ProfessionalAssignment, notes, labels on all plansInstagram, Messenger, Telegram, email, SMS, live chat
CallbellPer-agent pricing across chat apps€14 per agent/mo, 3 minimum, 3-month term7-day trial, no cardMeta rates; WhatsApp channel from €20/moAI agent from a separate credit walletRound-robin and smart assignmentInstagram, Messenger, Telegram, TikTok, web chat
PinlyxWe make thisAnswering WhatsApp next to Telegram, Instagram, X and email$24.99/mo monthly, $20.82/mo yearly (3 members)Free plan is Telegram-only; WhatsApp needs ProNo templates sent; no per-message fee from PinlyxAI agents with your own OpenAI, Gemini or other key (3 on Pro)Assignment, contacts, tags, pipelinesTelegram, Instagram, Messenger, X, email, live chat

Checked on official pages on November 5, 2026, from Türkiye; several vendors price by region. Yearly figures are monthly equivalents. A channel missing from the last column is not in that vendor’s official channel list, which is not a refusal.

The 10 WhatsApp CRMs, one by one

The table covers free plan, AI, team inbox and channels; each entry adds price details, Meta fees and when to skip the tool.

1. Wati

Best for: Teams that sell, market and support on WhatsApp and want broadcasts plus an AI agent, with Instagram and TikTok in the same inbox.

Starting price
Growth: $69 a month billed monthly or $59 billed annually, with 3 users and no extra seats; Pro is $149 ($119 annually) with 5 users. USD prices for Wati’s Middle East region, which covers Türkiye.
Meta fees
Templates are billed per message on top, markup not published. Wati’s support article confirms service messages are billable since October 1, 2026; an older rate-card PDF on its pricing page still calls them free.

Skip it if

You need more than 3 users on the entry plan, or Telegram or X in the same inbox.

Sources, checked November 5, 2026:Pricing pageMessage pricing article

2. AiSensy

Best for: Low-budget WhatsApp broadcasts and notifications, especially for businesses in India.

Starting price
Basic: $45 a month billed monthly or $40.50 billed annually on the international USD list, with 1 owner and 5 agents. The default page shows a separate Indian list (₹1,500 a month), not a currency conversion.
Meta fees
Paid from a prepaid wallet. AiSensy says Meta charges the credits directly and states no markup; its page already reflects the October 2026 service-message change.

Skip it if

You need Instagram or another channel in the same inbox, or AI in the base price.

Sources, checked November 5, 2026:International pricing (USD)Pricing page (INR)

3. Interakt

Best for: India-focused D2C brands and small businesses running WhatsApp and Instagram marketing from one inbox.

Starting price
Growth (WhatsApp and Instagram): $55 a month plus taxes, or $499 a year, with unlimited agents. Single-channel Starter plans bill quarterly or yearly only. Visitors from Türkiye land on the US price page.
Meta fees
Template charges above the free limit are added at plan-specific rates, and "no markup" appears only on Enterprise. Part of the pricing page still promises "unlimited free conversations", an older model.

Skip it if

You need Messenger, Telegram or email in the inbox, or AI agents without a separate add-on.

Sources, checked November 5, 2026:Pricing page (US)WhatsApp message pricing

4. Gallabox

Best for: Sales teams that want AI agents to answer and qualify leads from WhatsApp, Instagram and web chat.

Starting price
Basic: $150 a month billed quarterly or $112 billed annually; there is no monthly billing, and 3 users is a hard cap. AI agents on WhatsApp need Essential ($248 a month billed annually).
Meta fees
Meta’s fees are "reflected on your invoice with our markup", at an unpublished rate, and drawn from a prepaid wallet: when it is empty you cannot send, replies included.

Skip it if

You want monthly billing, more than 3 users, or AI on WhatsApp in the entry plan.

Sources, checked November 5, 2026:Pricing pageMessage Credits docs

5. DoubleTick

Best for: Larger businesses running many WhatsApp numbers, departments and agents from one panel.

Starting price
Starter: $190 a month billed quarterly or $170 billed yearly, with 5 agents, 1 WhatsApp Business account and no AI agents; there is no monthly billing. Pro + AI is $308 a month billed yearly.
Meta fees
Meta charges per message by country. The linked rate table, effective October 1, 2026, is published in INR and does not mention a markup; the pricing FAQ still talks about a cost "per conversation".

Skip it if

You are a small team, want to try before you buy, or need monthly billing.

Sources, checked November 5, 2026:Pricing pageWhatsApp rate table

6. Zoko

Best for: Shopify stores that sell and support on WhatsApp.

Starting price
Starter: $49.99 a month with unlimited agents, plus Zoko’s own $0.015 per conversation. Plus: $79.99 with 5,000 conversations included. Instagram costs $9.99 a month extra; yearly prices are not published.
Meta fees
You pay Meta directly at Meta’s rate card. Zoko’s "no Meta markups" covers Meta’s fee only; its per-conversation fee is separate.

Skip it if

You do not sell on Shopify, or you need Telegram, X or email in the same inbox.

Sources, checked November 5, 2026:Pricing pageAI pricing article

7. SleekFlow

Best for: B2C brands that sell and support on many chat apps, including Telegram, TikTok, WeChat and LINE.

Starting price
Essential: $69 a month billed monthly or $49 billed yearly, with 3 seats and 500 active contacts, but no AI agents or broadcasts, and not sold in every country. Pro starts at $139 ($109 yearly). Each WhatsApp number adds $15 a month.
Meta fees
Billed per SleekFlow’s rate card, updated November 5, 2026 with Meta’s per-message rates from October 1, 2026; a markup is not stated.

Skip it if

You need broadcasts or AI agents on the entry plan.

Sources, checked November 5, 2026:Pricing pageWhatsApp rate table

8. Superchat

Best for: European small businesses that want WhatsApp, Instagram, email and SMS in one inbox.

Starting price
Basic: €89 a month billed monthly or €79 billed annually, net of VAT, with 3 logins and a 12-month minimum term even at the monthly price. The AI agent starts on Professional (€149 a month).
Meta fees
Passes Meta’s fees through "1:1, with no markup"; its pricing FAQ still uses older conversation wording.

Skip it if

You will not commit for 12 months, or you need X or TikTok.

Sources, checked November 5, 2026:Pricing pageOctober 2026 price change article

9. Callbell

Best for: Teams that prefer per-agent pricing across WhatsApp, Instagram, Messenger, Telegram, TikTok and web chat.

Starting price
€14 per agent a month ($15), excluding VAT, with a 3-agent minimum (€42) and a shortest term of 3 months. WhatsApp adds at least €20 a month; Instagram and web chat are €20 each.
Meta fees
Meta’s rates, paid from a prepaid wallet; campaigns cost €0.02 per contact reached. The help center covers the October 2026 change.

Skip it if

You want monthly billing or one flat price.

Sources, checked November 5, 2026:Pricing pageHow paid plans work

10. Pinlyx

We make this

Best for: Teams that answer inbound WhatsApp in the same CRM as Telegram personal accounts, Instagram, Messenger, X DMs, email and live chat.

Starting price
Pro: $24.99 a month billed monthly or $20.82 billed annually, with 3 social accounts (WhatsApp is one), 8 account slots and 3 team members; extra social accounts are $6 a month. Business: $99 a month with 10 social accounts and 10 members.
Meta fees
Pinlyx sends no templates, so there are no template fees, and it adds no per-message fee. Meta’s service-message rules still apply to your number.

Skip it if

You need broadcasts, template campaigns, bulk sends or messages to people who have not written in the last 24 hours. Pinlyx does none of these, so pick Wati, AiSensy or Interakt.

Sources, checked November 5, 2026:Pinlyx pricingWhatsApp CRM features

Also asked about: Kommo and respond.io

Both are general conversation CRMs, not WhatsApp-first tools.

Kommo

Base: $25 per user a month, billed $150 per user for 6 months; no monthly payment. It includes 1 WhatsApp number and 1 Instagram account. 14-day trial, no free plan; WhatsApp fees are paid on Meta’s side.

Pricing page

respond.io

Starter: $79 a month billed yearly or $99 monthly, for 5 users, and "WhatsApp fees are not included in any respond.io subscription". AI agents start on Growth ($159 a month billed yearly). 7-day trial.

Pricing page

WhatsApp rules and fees every tool follows

All ten tools send through Meta’s WhatsApp Business Platform. From Meta’s pricing page, checked November 5, 2026:

  1. 01

    Meta charges per message. Since July 1, 2025, by message category and the recipient’s country calling code, and only for messages from businesses to users.

  2. 02

    The 24-hour window decides what you can send. A customer’s message opens a 24-hour customer service window for free-form replies; outside it, only approved template messages can go out.

  3. 03

    Service messages are paid again since October 1, 2026. The first 1,000 delivered service messages per business phone number each month are free; Meta charges from the 1,001st.

  4. 04

    Utility messages inside an open window are charged again. They were free from July 1, 2025 until October 1, 2026.

  5. 05

    Click-to-WhatsApp ads open a longer free window. It can stay open for up to 7 days, with no charge for marketing, utility, authentication or service messages.

  6. 06

    Prices can change four times a year. Only on the first day of a quarter: January 1, April 1, July 1 and October 1.

Some vendor pages still call service conversations free or price WhatsApp per conversation. Use Meta’s page as the reference and check the vendor’s current fee page before you buy.

Meta’s WhatsApp pricing page

The terms explained: customer service window, conversation vs per-message pricing and WABA.

What a WhatsApp CRM costs for a team of three

Entry plans at the shortest billing term each vendor sells, before Meta’s message fees.

What a WhatsApp CRM costs for a team of three
ToolPlan and seatsMonthly costBilling termNot included
PinlyxPro, 3 members$24.99MonthlyBroadcasts and templates (not offered)
AiSensyBasic, 1 owner + 5 agents$45MonthlyAI agent ($50/mo)
ZokoStarter, unlimited agents$49.99 + $0.015 per conversationMonthlyInstagram ($9.99/mo), AI
InteraktGrowth, unlimited agents$55 + taxesMonthlyAI agents ($74.99/mo)
Callbell3 agents€62 + VAT, WhatsApp included3 monthsInstagram, web chat (€20/mo each)
WatiGrowth, 3 users$69MonthlyExtra users
SleekFlowEssential, 3 seats$84 with number hostingMonthlyAI agents, broadcasts
SuperchatBasic, 3 logins€89 + VAT12 monthsAI agent
GallaboxBasic, 3 users$150QuarterlyAI agents on WhatsApp
DoubleTickStarter, 5 agents$190QuarterlyAI agents

EUR prices are not converted to USD. Callbell and Superchat quote net prices (VAT extra), and Interakt adds taxes.

Can Pinlyx send WhatsApp broadcasts?

No. Pinlyx answers WhatsApp conversations inside Meta’s 24-hour customer service window and sends no template messages, broadcasts or bulk WhatsApp, so it cannot message a number that has not written to you in the last 24 hours. If you need WhatsApp broadcasts or template campaigns, pick Wati, AiSensy or Interakt. Pinlyx fits teams that answer WhatsApp next to Instagram, Telegram, X, email and live chat in one inbox.

It connects through the official WhatsApp Business Cloud API via our messaging provider; you need a Meta Business account, a WhatsApp Business Account and a phone number. Chats land in the unified inbox, each number becomes a contact with an owner, tags and a pipeline stage, and an AI agent can answer with your own OpenAI, Gemini or other provider key. WhatsApp CRM shows the workflow; WhatsApp auto reply covers automation inside the window.

WhatsApp is on Pro at $24.99 a month ($20.82 billed annually), with 3 social accounts and 3 team members; pricing lists every limit. For bulk sends, our WhatsApp bulk messaging guide covers what Meta allows, and a wa.me link from the free WhatsApp link generator gets customers to write first, which opens the window.

Answer WhatsApp next to Telegram, Instagram and X

Pro, $24.99 a month. Replies inside the 24-hour window, no broadcasts or templates.

How to choose a WhatsApp CRM

Six checks, in this order.

  1. 01

    Inbound or outbound

    Starting conversations with templates or broadcasts needs a WhatsApp-first tool. Answering customers who write first works with any tool here.

  2. 02

    Your other channels

    Count Instagram, Messenger, Telegram, email and web chat. A WhatsApp-only tool means a second inbox.

  3. 03

    One billing basis

    Compare on the same term: many pages lead with yearly prices, and Gallabox, DoubleTick and Callbell sell no monthly plan.

  4. 04

    Meta fees and markup

    Estimate your volume per country on Meta’s rate card, then check the vendor’s markup or per-conversation fee.

  5. 05

    Seats and add-ons

    Check included users, per-agent and per-number fees, contact tiers and whether AI costs extra.

  6. 06

    Real chats in the trial

    Connect your own number and answer real questions. DoubleTick offers a demo, not a trial.

How we compared

We read each vendor’s official pricing page, product pages and help center on November 5, 2026, from Türkiye, including price data that pages load with JavaScript. No price comes from a third-party blog or review site.

Each price carries its currency and billing term. The order follows the need each tool fits, not a score, and there are no ratings or reviews here. We make Pinlyx: it is listed where it fits, with its limits stated.

Frequently asked questions

Broadcasts and templates: Wati, AiSensy or Interakt. One inbox across chat apps: SleekFlow, Superchat or Callbell. Shopify stores: Zoko. Answering WhatsApp next to Telegram, Instagram, X, email and live chat: Pinlyx (Pro, $24.99 a month), which sends no templates or broadcasts.
AiSensy has a free plan without broadcasts, and Superchat’s free plan covers 1 number, 1 employee and 30 active contacts a month. Most others offer 7 or 14-day trials; DoubleTick has neither. The Pinlyx Free plan covers Telegram only. Meta’s message fees apply on free plans too.
None of the list prices here include them. Superchat passes them through without markup, Zoko has you pay Meta directly but adds its own per-conversation fee on Starter, Gallabox adds an unpublished markup, and Interakt lists no-markup template pricing only on Enterprise.
Not since October 1, 2026. Each business phone number gets 1,000 free delivered service messages a month, then Meta charges per message. Utility messages sent inside an open customer service window are charged again too.
No. Pinlyx replies inside the 24-hour window and sends no templates, broadcasts or bulk WhatsApp. It fits teams that answer WhatsApp next to Telegram, Instagram, X, email and live chat. WhatsApp is on Pro at $24.99 a month.
SleekFlow, Superchat and Callbell list Telegram next to WhatsApp, and Pinlyx connects personal Telegram accounts. The other tools on this page do not list Telegram in their official channel lists (November 5, 2026).

Ready to ship

Answer WhatsApp from the same inbox as every other channel.

WhatsApp is on Pro at $24.99 a month with 3 social accounts and 3 team members. Connecting Telegram accounts costs nothing extra on any plan.

WhatsApp is on Pro, $24.99/month · 3 social accounts included · Cancel anytime

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