Free tool
Instagram DM link generator
An Instagram DM link is Meta’s ig.me address, https://ig.me/m/ followed by a username, and it opens a direct-message chat with that account in the Instagram app. Make one below, or an m.me link for a Facebook Page’s Messenger inbox, then copy it or download a QR code.
Free tool, no signup · Answering Instagram DMs in Pinlyx is on Pro, $24.99/month
Build your Instagram or Messenger link
Opens a direct-message chat with an Instagram account. Meta documents these links in its business messaging tools.
Letters, numbers, periods and underscores, up to 30 characters. @ and instagram.com/ are stripped.
Letters, numbers, -, _ and =. Read by apps connected to Meta’s messaging API; leave it empty otherwise.
Runs in your browser. Nothing you type is sent or stored.
Your DM link appears here
Type a username. The link and its QR code build themselves as you type.
Last updated:
How an ig.me link is built
Meta publishes one address for opening an Instagram conversation from outside the app: ig.me. The link is the fixed part, the username and, if you track sources, a ref value. There is nothing to register and no API to call for the link itself.
| Part | What it does |
|---|---|
https://ig.me/m/ | Meta’s short address for opening an Instagram direct message. |
yourbrand | The Instagram username, without the @: letters, numbers, periods and underscores, up to 30 characters. |
?ref=spring_story | Optional. A tag for software connected to Meta’s messaging API: letters, numbers, -, _ and =, up to 2,083 characters. |
Where to use an Instagram DM link
The link is most useful outside Instagram, where nobody can tap your profile’s Message button: another network’s bio, your email, your website, an ad or a printed QR code.
| Place | Why it works | Tip |
|---|---|---|
| Bio on TikTok, X or YouTube | Followers on another network land straight in your Instagram DMs instead of on your profile. | On Instagram itself, the Message button on your profile already does this. |
| Instagram story | A link sticker turns "DM me" into a single tap. | Give each story its own ref if your inbox software reads it. |
| Email signature and newsletter | A "Message us on Instagram" line next to your email address. | Tag the links to your site with the UTM builder too. |
| Website and contact page | A chat button for visitors who would rather send a DM than fill in a form. | Put the m.me link beside it for people who live on Facebook. |
| Ads and print | A click or a scan opens a conversation instead of a landing page. | Inside Meta’s own ads, the built-in message button does the same job. |
What happens when someone taps the link
- On a phone with Instagram installed, the link opens a chat with the account. Meta lists app version 235 or later on iOS and Android.
- Meta says ig.me links are not supported on Instagram Web, so on a computer the chat may not open. Test the link on a phone.
- There is no pre-filled message: Meta documents no text parameter for ig.me, unlike WhatsApp’s wa.me and Messenger’s m.me links.
- A first message from someone you do not follow may arrive as a message request rather than in the main inbox.
- Opening an existing conversation through the link resets Meta’s 24-hour standard messaging window for businesses that reply through its API.
Tracking which link started a chat
Add ?ref= and a short tag per placement, such as ig.me/m/yourbrand?ref=story_nov. Meta delivers the value to apps connected to its Instagram messaging API: as a messaging_referral webhook for an existing thread, and with the first message or Icebreaker tap for a new one, which only works when Icebreakers are set up. If no connected app reads the tag, nothing uses it. Details in Meta’s ig.me documentation.
Messenger links (m.me) for Facebook Pages
The Messenger equivalent is https://m.me/ followed by your Page’s username. Unlike ig.me, Meta documents a text parameter for a customised message (m.me/yourpage?text=Hello%20there) and a ref parameter for tracking, URL-encoded and up to 2,083 characters. Page usernames use letters A-Z, numbers 0-9 and periods, are at least 5 characters long, and only a Page admin can create or change one. Sources: Meta’s m.me documentation and Facebook’s username guidelines, checked November 5, 2026.
Answer the DMs your link brings in
A DM link creates conversations; answering all of them is the hard part. In Pinlyx, Instagram, Facebook Messenger and WhatsApp DMs land in one inbox your team shares, each person becomes a contact record, and AI agents can suggest or send replies using your own OpenAI, Gemini or other provider key. See the Instagram CRM and Facebook Messenger CRM pages for the details.
- Instagram needs a paid plan. Pro is $24.99 a month ($20.82 a month billed yearly) and includes 3 social accounts, for example Instagram, Facebook and WhatsApp.
- The Free plan connects Telegram only, so it cannot open an Instagram inbox.
- Pro includes 3 AI agents. Comment-to-DM automation for Instagram is a Business plan feature, at $99 a month.
- On Instagram and Messenger, Pinlyx answers the people who write to you: Meta does not let a business start a cold conversation there.
Growing the account the link points to? Check how your posts land with the Instagram engagement rate calculator, which ranks likes and comments per post against accounts in your follower band.
Frequently asked questions
Related tools and pages
Instagram CRM
A shared inbox for Instagram DMs, a contact record per handle and AI replies. From Pro.
Facebook Messenger CRM
Page messages in the same inbox as Instagram and WhatsApp.
Instagram engagement rate calculator
Likes and comments per post against followers, ranked within your follower band.
WhatsApp link generator
A wa.me link and QR code that opens a WhatsApp chat with your message typed.
UTM builder
Tag the links in your bio and stories so GA4 shows which one brought the visit.
Telegram link generator
t.me links for profiles, groups, channels, bots and share buttons.
Ready to ship
Answer every Instagram DM from one inbox
Instagram, Messenger and WhatsApp conversations in one queue your team shares, with a contact record for each person. On the Pro plan at $24.99 a month; the Free plan connects Telegram only.