Pricing guide
2026ManyChat pricing in 2026: plans, active contacts and real costs
Five plans from $0 to $199 a month, an allowance of active contacts on each, and a fee for every contact above it. What each plan includes, what it leaves out, and a calculator that works out your monthly bill.
Prices checked November 5, 2026 on manychat.com/pricing · The calculator runs in your browser
Short answer
ManyChat has five plans in 2026: Free ($0), Essential ($17 a month, or $14 a month billed annually), Pro ($39 or $29), Business ($99 or $69) and Advanced ($199 or $139). Each plan includes a monthly allowance of active contacts, the people you exchange messages with in a billing month: 25 on Free, 250 on Essential, 2,500 on Pro, 7,500 on Business and 25,000 on Advanced. Every contact above the allowance is billed on top, from $0.10 each on Essential to $0.004 on Advanced with monthly billing, so the bill grows with your audience. The cheapest paid plan, Essential, connects 2 channels for 2 users; WhatsApp, SMS, email and ManyChat AI start on Pro.
Last updated: . Prices checked on November 5, 2026 on manychat.com/pricing. ManyChat says its prices exclude tax and are set by your billing country.
ManyChat plans and prices in 2026
All five plans as listed on ManyChat’s pricing page on November 5, 2026. Annual billing is paid once a year; the per-month figure is that payment divided by twelve.
| Plan | Billed monthly | Billed annually | Annual payment | Active contacts / month | Channels | Users |
|---|---|---|---|---|---|---|
| Free | $0 | $0 | $0 | 25 | 2 | 1 |
| Essential | $17/mo | $14/mo | $168 (18% off) | 250 | 2 | 2 |
| Pro | $39/mo | $29/mo | $348 (25% off) | 2,500 | 3 | 3 |
| Business | $99/mo | $69/mo | $828 (30% off) | 7,500 | All | 5 |
| Advanced | $199/mo | $139/mo | $1,668 (30% off) | 25,000 | All | 10 |
What each plan adds
- Free $0
- Automation builder and templates with up to 4 live triggers, a basic inbox, Help Center and AI chat support. ManyChat branding stays on. No credit card needed.
- Essential $17/mo
- Custom and unlimited automations, an inbox organizer, scheduled messages, email support and no ManyChat branding. 14-day free trial.
- Pro $39/mo
- Advanced automations, broadcasting, AI-powered conversations with Inbox AI and ManyChat AI, and a third channel, which can be WhatsApp, SMS or email. 14-day free trial.
- Business $99/mo
- All eligible channels, a multi-user inbox with automatic assignment of conversations, automation insights and recommendations, and priority support for 5 users.
- Advanced $199/mo
- Everything in Business with 25,000 active contacts, the lowest price per extra contact and 10 users.
What is an active contact in ManyChat?
ManyChat defines an active contact as a real person you interact with during a monthly billing period. The number of messages does not matter: one person counts once a month, whether you exchange one message or fifty.
A contact becomes active when a message is sent or received through ManyChat, whether by an automation, by AI, by a broadcast or by someone on your team in the Inbox. On annual plans, active contacts are still counted month by month, and any overage is billed monthly.
Going over the allowance does not stop your automations. ManyChat warns you by email and in the app as you approach the limit, charges a fee for each extra contact, and lets you set an overage threshold that caps how many extra contacts you are willing to pay for. If you upgrade within the same billing cycle, the overage built up so far is forgiven and the extra contacts count toward the new plan.
Price per extra active contact
| Billing | Essential | Pro | Business | Advanced |
|---|---|---|---|---|
| Monthly | $0.10 | $0.05 | $0.025 | $0.004 |
| Annual | $0.082 | $0.038 | $0.018 | $0.0028 |
Free sells no extra contacts (the pricing page lists it as N/A), so Free only covers 25 active contacts a month.
ManyChat cost calculator
Enter how many people you expect to message in a month and what you need. The calculator prices all five plans, marks the ones that fit and highlights the cheapest.
Your needs
Unique people who message you or get a message from ManyChat in a month.
Billing
Channels you will connect
Instagram, Messenger, WhatsApp, TikTok, Telegram, SMS and email each count as one.
Users who need access to the account.
These channels start on Pro.
AI replies, knowledge and AI steps start on Pro.
Every ManyChat plan has it (Free within 4 live triggers), so it only changes the Pinlyx line below.
Nothing you type leaves this page.
Your estimate
Cheapest plan that fits
Pro
Monthly cost
$39
$468 over 12 months at this volume
Pro includes 2,500 active contacts a month; you entered 1,000.
| Plan | Base | Extra contacts | Overage | Total / month | Status |
|---|---|---|---|---|---|
| Free | $0 | Not sold | Over 25 contacts | ||
| Essential | $17 | 750 | $75 | $92 | Fits |
| Pro | $39 | 0 | $0 | $39 | Cheapest |
| Business | $99 | 0 | $0 | $99 | Fits |
| Advanced | $199 | 0 | $0 | $199 | Fits |
The same needs on Pinlyx
Pinlyx Pro: $24.99 a month ($299.88 over 12 months). Contacts and messages are not metered.
Cost only, not a feature match. Instagram, WhatsApp, Messenger and X each use one included social account; Telegram, email and live chat do not, so this line can overstate the Pinlyx total. AI runs on your own provider key, which that provider bills, and WhatsApp replies stay inside Meta’s 24-hour window, with no templates or broadcasts.
How the calculator works
For each plan, the calculator adds the plan price to the cost of the contacts above its allowance, using the extra-contact price for your billing choice. Plans that miss a need you ticked are marked and left out of the cheapest pick.
Monthly billing: plan price + max(0, active contacts − included contacts) × extra-contact price
Annual billing: annual payment ÷ 12 + max(0, active contacts − included contacts) × annual extra-contact price
- Active contacts are counted every month on both billings, and overage is billed monthly.
- Free sells no extra contacts, so it only fits up to 25 active contacts a month.
- Prices exclude tax, and ManyChat sets the final price by billing country.
- Extra Inbox seats ($25 each on Pro and up) are not added to the totals.
What ManyChat costs at 1,000, 5,000 and 20,000 active contacts
Worked out with the calculator above for up to 2 channels and 1 user, with no WhatsApp or AI requirement. The cheapest plan in each row is highlighted.
| Active contacts / month | Essential | Pro | Business | Advanced | Cheapest plan |
|---|---|---|---|---|---|
| Monthly billing (per month) | |||||
| 1,000 | $92 | $39 | $99 | $199 | Pro |
| 5,000 | $492 | $164 | $99 | $199 | Business |
| 20,000 | $1,992 | $914 | $411.50 | $199 | Advanced |
| Annual billing (per month) | |||||
| 1,000 | $75.50 | $29 | $69 | $139 | Pro |
| 5,000 | $403.50 | $124 | $69 | $139 | Business |
| 20,000 | $1,633.50 | $694 | $294 | $139 | Advanced |
- At 1,000 active contacts, the cheapest choice is Pro at $39 a month on monthly billing ($468 a year), or Pro at $29 a month on annual billing ($348 a year).
- At 5,000 active contacts, the cheapest choice is Business at $99 a month on monthly billing ($1,188 a year), or Business at $69 a month on annual billing ($828 a year).
- At 20,000 active contacts, the cheapest choice is Advanced at $199 a month on monthly billing ($2,388 a year), or Advanced at $139 a month on annual billing ($1,668 a year).
Where the cheapest plan changes
- Pro becomes cheaper than Essential from 471 active contacts on monthly billing (433 on annual billing).
- Business becomes cheaper than Pro from 3,701 active contacts (3,553 on annual billing).
- Advanced becomes cheaper than Business from 11,501 active contacts (11,390 on annual billing).
Paying overage on a smaller plan only pays off up to these points: 220 extra contacts on Essential, 1,200 on Pro and 4,000 on Business with monthly billing. Past them, the next plan up costs less than the overage.
Which ManyChat features are on which plan
Channel limits and the features that most often force an upgrade, from ManyChat’s plan comparison.
| Feature | Free | Essential | Pro | Business | Advanced |
|---|---|---|---|---|---|
| Channels you can connect | 2 | 2 | 3 | All | All |
| Instagram, Messenger, TikTok, Telegram | Yes | Yes | Yes | Yes | Yes |
| WhatsApp, SMS and email | No | No | Yes | Yes | Yes |
| Comment to DM | Within 4 live triggers | Yes | Yes | Yes | Yes |
| AI replies, knowledge, AI steps | No | No | Yes | Yes | Yes |
| Broadcasting (not on Instagram or TikTok) | No | No | Yes | Yes | Yes |
| Users included | 1 | 2 | 3 | 5 | 10 |
| Automatic assignment to teammates | No | No | No | Yes | Yes |
| Extra Inbox seat | Not offered | Not offered | $25 | $25 | $25 |
| No ManyChat branding | No | Yes | Yes | Yes | Yes |
| 14-day free trial | Free plan | Yes | Yes | Not listed | Not listed |
| Support | Help Center, AI chat | Priority | Priority |
Instagram, Messenger, TikTok and Telegram are on every plan; the channel limit decides how many of them you can connect at once.
How to estimate your active contacts
- 01
List every way ManyChat will message people
DM replies, comment-to-DM flows, story replies, broadcasts and the conversations your team answers in the Inbox all make a contact active.
- 02
Count people, not messages
Someone who sends twenty messages in a month is one active contact. Someone who comments on three of your posts is still one.
- 03
Use last month as the base
Count the unique people who sent you a DM or commented on posts you would automate. Your Instagram inbox and post comments are the quickest source.
- 04
Plan for your busiest month
Contacts are counted monthly, so a launch or a Reel that takes off lands in that month’s bill. Price your peak month in the calculator and set an overage threshold.
Your engagement rate shows how many people interact with a post, a rough guide to how many might trigger a comment-to-DM flow: our Instagram engagement rate calculator compares yours with accounts of the same size.
ManyChat or Pinlyx: which costs less, and when
We make Pinlyx, so read this section with that in mind. The two price differently: ManyChat charges by active contacts, while Pinlyx charges a flat price per plan and does not meter contacts or messages (Pinlyx pricing). They also do different jobs, so the cheaper one is not always the right one.
| ManyChat | Pinlyx | |
|---|---|---|
| How the price grows | Plan price plus a fee per extra active contact | Flat plan price; extra social accounts $6/mo each |
| Entry price with Instagram | Free for 25 active contacts; Essential $17/mo ($14/mo billed annually) | Pro $24.99/mo ($20.82/mo billed annually); the Free plan is Telegram only |
| Comment-to-DM | Every plan (Free within 4 live triggers) | Business only: $99/mo ($82.50/mo billed annually) |
| Instagram growth flows | Comment to DM, follow to DM, request to follow, email capture | Comment-to-DM on Business; built around the inbox and CRM |
| Channels | Instagram, Messenger, TikTok, Telegram; WhatsApp, SMS and email from Pro | Instagram, Messenger, WhatsApp, Telegram (personal accounts), X, Bluesky, Reddit, email, live chat |
| From Pro; broadcasting from Pro | From Pro; replies inside Meta’s 24-hour window only, no templates or broadcasts | |
| AI | ManyChat AI from Pro | AI agents on Pro (3) and Business (unlimited), on your own provider key |
| Team | 1 to 10 users by plan; auto-assignment on Business and Advanced | 3 team members on Pro, 10 on Business, no per-seat fees |
Where ManyChat is the better pick
- You mainly run Instagram growth automations such as comment-to-DM funnels, follow-to-DM and email capture. ManyChat’s flows for this are more mature than Pinlyx’s, and comment-to-DM is on every ManyChat plan.
- Your volume is very small. Free covers 25 active contacts, and Essential covers 250 for $17 a month ($14 billed annually), less than Pinlyx Pro.
- You need SMS or TikTok DMs, which Pinlyx does not offer, or WhatsApp broadcasts, which Pinlyx does not send.
Where Pinlyx is the better pick
- Your team answers Instagram next to WhatsApp, Telegram, X DMs, email and live chat, and wants one inbox with a CRM record for every contact instead of one tool per channel.
- Your volume is past a few hundred active contacts a month. For up to 2 channels and 1 user, the cheapest ManyChat plan costs more than Pinlyx Pro’s $24.99 from 330 active contacts on monthly billing, and more than its $20.82 from 334 on annual billing.
- You need 3 team members or WhatsApp. On ManyChat both start on Pro at $39 a month; Pinlyx Pro includes 3 team members and WhatsApp replies for $24.99.
- You sell from personal Telegram accounts. Pinlyx connects them, and a Telegram account does not use one of the included social accounts.
Pinlyx limits to know first
- Comment-to-DM is on Business ($99 a month, $82.50 billed annually), not on Pro. If you need it, ManyChat costs less or the same up to 7,500 active contacts a month on monthly billing (8,250 on annual billing).
- AI runs on your own OpenAI, Gemini or other provider key, and that provider bills the usage, so it is not part of the plan price (how Pinlyx AI agents work).
- On WhatsApp, Pinlyx only replies inside Meta’s 24-hour customer service window: no template messages, broadcasts, bulk sending or cold lists.
- The Free plan connects one Telegram account only; Instagram and WhatsApp start on Pro at $24.99 a month.
Comparing more tools? See the best ManyChat alternatives and the best Instagram DM automation tools, or start with Instagram auto replies using Meta’s free tools. Every native screen is covered in our Instagram auto reply walkthrough on the blog, and the Instagram CRM page shows what Pinlyx does with each conversation.
Instagram, WhatsApp and Telegram in one inbox from $24.99 a month
Pro includes 3 social accounts and 3 team members, and contacts and messages are never metered.
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Ready to ship
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Pinlyx Pro is $24.99 a month for Instagram, WhatsApp, Messenger, X, Telegram, email and live chat, with 3 social accounts and 3 team members included and contacts never metered. Comment-to-DM is on Business.