{
  "$schema": "https://pinlyx.com/resources/schema/cadence.json",
  "version": 1,
  "description": "A week of slots with the best-time bands already filled in. Import into Scheduler > Composer. Times are LOCAL to your audience, not to you. Treat the bands as a starting point and refine from your own analytics after 30 days.",
  "bestTimeBands": {
    "linkedin": "08:00-10:00",
    "x": "11:00-13:00",
    "instagram": "09:00 or 15:00",
    "tiktok": "21:00-22:00",
    "youtube": "15:00-17:00",
    "pinterest": "20:00-22:00"
  },
  "b2bSaasWeek": [
    {
      "day": "monday",
      "localTime": "08:30",
      "platform": "linkedin",
      "format": "long-form post",
      "note": "The week's core insight. Highest-effort post of the week."
    },
    {
      "day": "monday",
      "localTime": "11:30",
      "platform": "x",
      "format": "thread",
      "note": "Same insight, 5 tweets, native structure."
    },
    {
      "day": "tuesday",
      "localTime": "11:30",
      "platform": "x",
      "format": "single tweet",
      "note": "One observation. No link."
    },
    {
      "day": "wednesday",
      "localTime": "08:30",
      "platform": "linkedin",
      "format": "short post",
      "note": "A question or a contrarian take. Cheap to write."
    },
    {
      "day": "wednesday",
      "localTime": "11:30",
      "platform": "x",
      "format": "single tweet",
      "note": ""
    },
    {
      "day": "thursday",
      "localTime": "11:30",
      "platform": "x",
      "format": "reply-heavy day",
      "note": "No scheduled post. Spend the slot replying to others."
    },
    {
      "day": "friday",
      "localTime": "08:30",
      "platform": "linkedin",
      "format": "case or number",
      "note": "Something concrete. Performs best of the three LinkedIn slots."
    },
    {
      "day": "friday",
      "localTime": "11:30",
      "platform": "x",
      "format": "single tweet",
      "note": ""
    },
    {
      "day": "friday",
      "localTime": "15:00",
      "platform": "youtube",
      "format": "long-form",
      "note": "One a week maximum unless video is your main channel."
    }
  ],
  "consumerWeek": [
    {
      "day": "monday",
      "localTime": "09:00",
      "platform": "instagram",
      "format": "carousel",
      "note": ""
    },
    {
      "day": "tuesday",
      "localTime": "21:00",
      "platform": "tiktok",
      "format": "short video",
      "note": "Post daily if you can sustain it."
    },
    {
      "day": "wednesday",
      "localTime": "15:00",
      "platform": "instagram",
      "format": "reel",
      "note": ""
    },
    {
      "day": "thursday",
      "localTime": "21:00",
      "platform": "tiktok",
      "format": "short video",
      "note": ""
    },
    {
      "day": "friday",
      "localTime": "09:00",
      "platform": "instagram",
      "format": "quote card",
      "note": "Cheapest format. Use it to protect the cadence."
    },
    {
      "day": "saturday",
      "localTime": "21:00",
      "platform": "tiktok",
      "format": "short video",
      "note": ""
    },
    {
      "day": "sunday",
      "localTime": "20:00",
      "platform": "pinterest",
      "format": "pin set",
      "note": "Keyword-rich description, no hashtags."
    }
  ],
  "batchingRule": "Block four hours on Friday or Sunday and schedule the entire following week in one sitting. Three LinkedIn posts every week for a year beats ten posts for one month and then nothing.",
  "platformCount": "Start with two or three platforms. Effort scales linearly with platform count; results do not."
}