PINLYX - 100 SUBJECT LINES
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Organised by sequence stage. These are patterns, not guarantees: no open-rate
figures are quoted here because your list, your domain reputation and your
industry decide the number, not the wording.

How to use: pick two from the same block, run them 50/50 as an A/B on step 1,
and decide after at least 200 sends per variant.

Merge fields: {{first_name}} {{company}} {{topic}} {{pain_point}} {{event}}


-- OPENERS: QUESTION (1-15) --------------------------------------------------
1.  {{first_name}}, quick question about {{topic}}
2.  How does {{company}} handle {{pain_point}}?
3.  {{first_name}} - who owns {{topic}} at {{company}}?
4.  Is {{topic}} on the list this quarter?
5.  {{company}} + {{topic}}?
6.  Worth asking: {{pain_point}}?
7.  {{first_name}}, are you the right person for this?
8.  Still doing {{topic}} manually?
9.  What is {{company}} using for {{topic}}?
10. {{first_name}}, is this a priority yet?
11. Quick one on {{pain_point}}
12. Does this land with you, {{first_name}}?
13. {{topic}} at {{company}} - who should I ask?
14. Are you the {{topic}} person?
15. {{first_name}}, one question

-- OPENERS: OBSERVATION (16-30) ----------------------------------------------
16. Saw your post on {{topic}}
17. {{company}}'s approach to {{topic}}
18. Noticed {{company}} is hiring {{role}}
19. Congratulations on {{event}}
20. {{first_name}}, saw this and thought of {{company}}
21. Your {{topic}} setup
22. Something I noticed about {{company}}
23. {{event}} - nice work
24. Following {{company}} since {{event}}
25. {{first_name}}, about your {{topic}} post
26. This reminded me of {{company}}
27. Spotted {{company}} in {{topic}}
28. What you said about {{pain_point}}
29. {{company}} and the {{topic}} problem
30. Your take on {{topic}}

-- OPENERS: DIRECT (31-45) ---------------------------------------------------
31. {{pain_point}}, solved
32. Cold email, honest ask
33. {{first_name}} - 30 seconds
34. Straight to it: {{topic}}
35. This is a sales email
36. Two lines about {{pain_point}}
37. {{company}} could save [N] hours a week
38. The {{topic}} thing
39. No pitch, one idea
40. {{first_name}}, worth 30 seconds?
41. About {{pain_point}} at {{company}}
42. One idea for {{company}}
43. {{topic}} without the manual part
44. Short one, {{first_name}}
45. Skip this if {{topic}} is handled

-- NUDGES (46-60) ------------------------------------------------------------
46. Re: {{previous_subject}}
47. Bumping this
48. Did this get buried?
49. {{first_name}}?
50. Following up on {{topic}}
51. Still relevant?
52. Quick nudge
53. Any thoughts, {{first_name}}?
54. Top of your inbox
55. Circling back
56. One more try on {{topic}}
57. Worth a reply?
58. Did I lose you?
59. Checking in on {{topic}}
60. {{first_name}}, still there?

-- VALUE (61-75) -------------------------------------------------------------
61. What usually goes wrong with {{topic}}
62. Three things teams get wrong about {{pain_point}}
63. A number you might find useful
64. How [similar company] handles {{topic}}
65. The {{topic}} mistake nobody talks about
66. No ask, just this
67. Something useful about {{pain_point}}
68. Why {{topic}} projects stall
69. What we learned about {{pain_point}}
70. The part of {{topic}} nobody budgets for
71. A shortcut for {{pain_point}}
72. Worth knowing before you buy anything
73. {{topic}}: the honest version
74. What I would do in your position
75. Free, no strings: {{topic}}

-- ASKS (76-88) --------------------------------------------------------------
76. 15 minutes, {{first_name}}?
77. Tuesday or Thursday?
78. Worth a quick call?
79. Can I show you?
80. {{first_name}}, grab a slot?
81. Quicker to show than write
82. 15 minutes this week
83. Demo, or a 3-minute video?
84. Shall we talk?
85. Open to a call, {{first_name}}?
86. Book a time that suits
87. Coffee call?
88. Want to see it?

-- BREAKUPS AND RE-ENGAGEMENT (89-100) ---------------------------------------
89. Closing the loop
90. Last one from me
91. Should I stop here?
92. Wrong time?
93. Closing your file
94. Permission to stop
95. {{first_name}}, one final note
96. It has been a while
97. New quarter, new priorities?
98. Reviving an old thread
99. {{topic}} ever get solved?
100. Worth another look?


-- WHAT ACTUALLY MOVES THE NUMBER --------------------------------------------
The subject line is the smallest lever you have. In order of impact:
  1. Authentication (SPF, DKIM, DMARC) and domain reputation
  2. List quality - are these people who could plausibly want this?
  3. The first line of the body, which previews next to the subject
  4. Sending in the recipient's working hours
  5. The subject line itself
Fix them in that order.