{
  "$schema": "https://pinlyx.com/resources/schema/hashtags.json",
  "version": 1,
  "description": "Per-platform hashtag strategy with starter sets by industry. Set once per account and reuse; rewriting hashtags every post is effort that buys nothing.",
  "platforms": [
    {
      "platform": "instagram",
      "recommendedCount": "5-10",
      "placement": "first comment",
      "note": "In the caption they crowd out the copy. In the first comment they work identically.",
      "sets": {
        "b2b-saas": [
          "#saas",
          "#b2bsaas",
          "#startuptools",
          "#productivity",
          "#automation",
          "#founders"
        ],
        "ecommerce": [
          "#ecommerce",
          "#onlinestore",
          "#shopsmall",
          "#dtc",
          "#producthunt",
          "#smallbusiness"
        ],
        "services": [
          "#consulting",
          "#agencylife",
          "#freelance",
          "#clientwork",
          "#servicebusiness"
        ],
        "creator": [
          "#creatoreconomy",
          "#contentcreator",
          "#buildinpublic",
          "#solopreneur"
        ]
      }
    },
    {
      "platform": "tiktok",
      "recommendedCount": "3-5",
      "placement": "caption",
      "note": "Mix two broad and two niche. Chasing an unrelated trending tag suppresses reach.",
      "sets": {
        "b2b-saas": [
          "#techtok",
          "#saas",
          "#productivityhacks",
          "#smallbusinesstips"
        ],
        "ecommerce": [
          "#tiktokmademebuyit",
          "#smallbusiness",
          "#packingorders",
          "#founderstory"
        ],
        "services": [
          "#agencyowner",
          "#freelancetips",
          "#clientstories"
        ],
        "creator": [
          "#creatortips",
          "#behindthescenes",
          "#dayinmylife"
        ]
      }
    },
    {
      "platform": "linkedin",
      "recommendedCount": "3-5",
      "placement": "end of post",
      "note": "Industry terms, not slogans. #Marketing beats #MondayMotivation every time.",
      "sets": {
        "b2b-saas": [
          "#SaaS",
          "#B2BMarketing",
          "#CustomerSuccess",
          "#RevOps"
        ],
        "ecommerce": [
          "#Ecommerce",
          "#DTC",
          "#RetailTech",
          "#Logistics"
        ],
        "services": [
          "#Consulting",
          "#AgencyGrowth",
          "#ProfessionalServices"
        ],
        "creator": [
          "#PersonalBranding",
          "#ContentStrategy",
          "#CreatorEconomy"
        ]
      }
    },
    {
      "platform": "x",
      "recommendedCount": "0-1",
      "placement": "inline",
      "note": "Hashtags reduce reach on X. Use one only when joining a real live conversation.",
      "sets": {
        "b2b-saas": [
          "#buildinpublic"
        ],
        "ecommerce": [
          "#ecommerce"
        ],
        "services": [],
        "creator": [
          "#buildinpublic"
        ]
      }
    },
    {
      "platform": "pinterest",
      "recommendedCount": "0",
      "placement": "keyword-rich description instead",
      "note": "Pinterest is a search engine. Write a sentence with the keywords in it, not a tag list.",
      "sets": {
        "b2b-saas": [],
        "ecommerce": [],
        "services": [],
        "creator": []
      }
    },
    {
      "platform": "youtube",
      "recommendedCount": "2-3",
      "placement": "description",
      "note": "Tags matter far less than the title and thumbnail. Do not over-invest here.",
      "sets": {
        "b2b-saas": [
          "#saas",
          "#tutorial"
        ],
        "ecommerce": [
          "#ecommerce",
          "#shopify"
        ],
        "services": [
          "#consulting"
        ],
        "creator": [
          "#creator"
        ]
      }
    }
  ],
  "rule": "Set these once per account and reuse. The post decides reach; the hashtags decide a few percent at the margin."
}