{
  "$schema": "https://pinlyx.com/resources/schema/sequence.json",
  "version": 1,
  "name": "5-touch outbound",
  "description": "The framework from Step 5. Import under Sequences > New. Stop-on-reply is on: every step checks for a reply before sending, so a conversation never gets a robotic follow-up.",
  "channel": "email",
  "stopOnReply": true,
  "stopOnUnsubscribe": true,
  "sendWindow": {
    "days": [
      "mon",
      "tue",
      "wed",
      "thu"
    ],
    "hours": "08:00-16:00",
    "timezone": "recipient"
  },
  "steps": [
    {
      "step": 1,
      "dayOffset": 0,
      "type": "opener",
      "subject": "{{first_name}}, {question about|thought on} {{topic}}",
      "goal": "Earn a reply, not a meeting.",
      "body": "Hi {{first_name}},\n\n[One sentence naming something specific and true about {{company}}.]\n\n[One sentence on the problem you solve for teams that look like them.]\n\nWorth a conversation?\n\n[Name]",
      "note": "Under 90 words. No links, no attachments, no calendar link yet."
    },
    {
      "step": 2,
      "dayOffset": 3,
      "type": "nudge",
      "subject": "Re: {{previous_subject}}",
      "goal": "Catch the people who meant to reply and forgot.",
      "body": "Hi {{first_name}},\n\nGuessing this slipped down the list. Worth a look, or should I leave it?\n\n[Name]",
      "note": "Two lines. Replying in-thread lifts reply rate more than any rewrite."
    },
    {
      "step": 3,
      "dayOffset": 7,
      "type": "value",
      "subject": "{{topic}}: what usually goes wrong",
      "goal": "Give something away with no ask.",
      "body": "Hi {{first_name}},\n\n[Two or three sentences of genuinely useful specifics about {{pain_point}}. A number, a mistake, a pattern.]\n\nNo ask here, just thought it might be useful.\n\n[Name]",
      "note": "The only step with zero call to action. It is what makes step 4 land."
    },
    {
      "step": 4,
      "dayOffset": 12,
      "type": "ask",
      "subject": "15 minutes, {{first_name}}?",
      "goal": "The direct ask.",
      "body": "Hi {{first_name}},\n\nWould 15 minutes this week be useful? I can show you how teams like {{company}} handle {{pain_point}}.\n\n{{calendar_link}}\n\n[Name]",
      "note": "First and only calendar link in the sequence."
    },
    {
      "step": 5,
      "dayOffset": 20,
      "type": "breakup",
      "subject": "Closing the loop",
      "goal": "Permission to stop, which reliably produces replies.",
      "body": "Hi {{first_name}},\n\nI will assume the timing is wrong and stop here. If {{topic}} comes back up, my door is open.\n\n[Name]",
      "note": "Consistently the second-highest reply rate of the five. Do not skip it."
    }
  ],
  "abTest": {
    "step": 1,
    "field": "subject",
    "split": [
      50,
      50
    ],
    "minSendsPerVariantBeforeDeciding": 200
  },
  "healthTargets": {
    "openRateCold": 0.4,
    "replyRateCold": 0.08,
    "bounceRateMax": 0.02,
    "spamComplaintMax": 0.001
  }
}