{
  "$schema": "https://pinlyx.com/resources/schema/pipeline.json",
  "version": 1,
  "name": "Ecommerce / high-velocity SMB pipeline",
  "description": "Five stages for DTC and fast SMB sales, where the whole cycle is days rather than weeks. Fewer stages on purpose: a five-day cycle cannot support six.",
  "stages": [
    {
      "name": "Enquiry",
      "probability": 15,
      "typicalDaysInStage": 1,
      "entryCriterion": "Any inbound message, chat or abandoned cart",
      "exitCriterion": "Product and quantity identified"
    },
    {
      "name": "Quoted",
      "probability": 35,
      "typicalDaysInStage": 1,
      "entryCriterion": "Price and availability sent",
      "exitCriterion": "Buyer acknowledges the quote"
    },
    {
      "name": "Payment pending",
      "probability": 70,
      "typicalDaysInStage": 2,
      "entryCriterion": "Buyer agreed, payment link sent",
      "exitCriterion": "Payment cleared"
    },
    {
      "name": "Fulfilled",
      "probability": 100,
      "typicalDaysInStage": 3,
      "entryCriterion": "Paid and shipped",
      "exitCriterion": "Terminal"
    },
    {
      "name": "Lost",
      "probability": 0,
      "typicalDaysInStage": 0,
      "entryCriterion": "No response past 7 days, or an explicit no",
      "exitCriterion": "Terminal"
    }
  ],
  "note": "Stale threshold is 7 days, not 30. In high-velocity sales an old deal is a dead deal, and leaving it open inflates the forecast."
}