{ "dataset": "X (Twitter) reach and engagement 2026", "publisher": "Pinlyx", "license": "CC BY 4.0", "date": "2026-09-19", "url": "https://pinlyx.com/research/x-twitter-reach-engagement-2026", "catalogue_accounts": 21310358, "daily_stats_through": "2026-09-19", "definitions": { "reach_ratio_pct": "Per account: median views per original post divided by followers, times 100. Views are X's impression counter.", "engagement_rate_pct": "Per account: median interactions per original post divided by followers, times 100.", "view_engagement_rate_pct": "Per account: median interactions per original post divided by median views, times 100.", "reliable": "At least 8 original posts captured inside the engine's 30-day window. Only reliable accounts enter a percentile.", "units": "All rates are percentages." }, "coverage": { "accounts_measured": 158475, "accounts_reliable": 97774, "reliable_share_pct": 61.7, "tweets_behind_aggregates": 7626327, "median_engagement_rate": 0.1445, "median_view_engagement_rate": 1.428, "median_reach_ratio": 8.21, "view_coverage_pct": 100, "last_computed_at": "2026-09-19 10:20:50.955231+00", "min_reliable_sample": 8 }, "ladder": { "population": { "accounts": 93614, "min_followers": 0, "median_followers": 87356, "median_view_rate": 1.3857, "median_reach_pct": 6.25, "computed_at": "2026-09-19 10:49:49.627493+00", "sentence": "This ladder is built from the 93,614 accounts in our tracked X catalog with enough scanned posts to measure, all of them among the largest accounts we track. It is not a sample of X as a whole, and it is not representative of small accounts: engagement rate falls as follower counts rise, so a smaller account will normally place higher here than the comparison really justifies. Use it to locate a large account among its peers, not to grade a new one." }, "percentiles": [ { "p": 10, "rate": 0.0024 }, { "p": 25, "rate": 0.0183 }, { "p": 50, "rate": 0.105 }, { "p": 75, "rate": 0.5239 }, { "p": 90, "rate": 2.09237 }, { "p": 99, "rate": 98.97281799999905 } ] }, "sample": { "reliable_accounts": 1005, "original_posts": 91094, "window_days": 30, "computed_between": [ "2026-08-24", "2026-09-19" ], "null_reach_ratio_among_reliable": 0 }, "coarse_bands": [ { "band": "1k-10k", "minFollowers": 1000, "maxFollowers": 10000, "sampled": 300, "measured": 1, "reliable": 0, "originalPosts": 0, "reachP25": null, "reachP50": null, "reachP75": null, "engagementP25": null, "engagementP50": null, "engagementP75": null, "viewEngagementP50": null, "basis": "cutpoint" }, { "band": "10k-100k", "minFollowers": 10000, "maxFollowers": 100000, "sampled": 6200, "measured": 553, "reliable": 358, "originalPosts": 9721, "reachP25": 2.7625, "reachP50": 7.465, "reachP75": 21.9675, "engagementP25": 0.0249, "engagementP50": 0.1089, "engagementP75": 0.468, "viewEngagementP50": 1.3466, "basis": "cutpoint" }, { "band": "100k-1m", "minFollowers": 100000, "maxFollowers": 1000000, "sampled": 1500, "measured": 486, "reliable": 334, "originalPosts": 12712, "reachP25": 1.88, "reachP50": 3.635, "reachP75": 8.88, "engagementP25": 0.0089, "engagementP50": 0.0498, "engagementP75": 0.2203, "viewEngagementP50": 1.2195, "basis": "random" }, { "band": "1m+", "minFollowers": 1000000, "maxFollowers": null, "sampled": 600, "measured": 437, "reliable": 313, "originalPosts": 68661, "reachP25": 0.65, "reachP50": 2.09, "reachP75": 3.58, "engagementP25": 0.0038, "engagementP50": 0.0217, "engagementP75": 0.0757, "viewEngagementP50": 1.0112, "basis": "random" } ], "fine_bands": [ { "band": "10k-30k", "minFollowers": 10000, "maxFollowers": 30000, "sampled": 3533, "measured": 96, "reliable": 71, "originalPosts": 1913, "reachP25": 6.59, "reachP50": 19.09, "reachP75": 57.92, "engagementP25": 0.084, "engagementP50": 0.3695, "engagementP75": 1.2125, "viewEngagementP50": 1.5542, "basis": "cutpoint" }, { "band": "30k-100k", "minFollowers": 30000, "maxFollowers": 100000, "sampled": 2667, "measured": 457, "reliable": 287, "originalPosts": 7808, "reachP25": 2.475, "reachP50": 5.47, "reachP75": 16.13, "engagementP25": 0.0176, "engagementP50": 0.0812, "engagementP75": 0.3548, "viewEngagementP50": 1.3024, "basis": "cutpoint" }, { "band": "100k-300k", "minFollowers": 100000, "maxFollowers": 300000, "sampled": 1144, "measured": 251, "reliable": 177, "originalPosts": 5161, "reachP25": 2.29, "reachP50": 3.8, "reachP75": 13.31, "engagementP25": 0.0117, "engagementP50": 0.0593, "engagementP75": 0.3015, "viewEngagementP50": 1.2822, "basis": "random" }, { "band": "300k-1m", "minFollowers": 300000, "maxFollowers": 1000000, "sampled": 356, "measured": 235, "reliable": 157, "originalPosts": 7551, "reachP25": 1.48, "reachP50": 3.37, "reachP75": 7.24, "engagementP25": 0.0077, "engagementP50": 0.0371, "engagementP75": 0.1318, "viewEngagementP50": 1.1781, "basis": "random" }, { "band": "1m-3m", "minFollowers": 1000000, "maxFollowers": 3000000, "sampled": 448, "measured": 324, "reliable": 239, "originalPosts": 46100, "reachP25": 0.91, "reachP50": 2.44, "reachP75": 3.81, "engagementP25": 0.0052, "engagementP50": 0.0242, "engagementP75": 0.0842, "viewEngagementP50": 1.0259, "basis": "random" }, { "band": "3m+", "minFollowers": 3000000, "maxFollowers": null, "sampled": 152, "measured": 113, "reliable": 74, "originalPosts": 22561, "reachP25": 0.34, "reachP50": 0.69, "reachP75": 2.75, "engagementP25": 0.0012, "engagementP50": 0.0077, "engagementP75": 0.0452, "viewEngagementP50": 0.8481, "basis": "random" } ], "blue_by_band": [ { "band": "1k-10k", "minFollowers": 1000, "maxFollowers": 10000, "accounts": 5000, "blue": 640, "business": 8, "government": 7, "automated": 0, "legacyVerified": 0, "basis": "cutpoint" }, { "band": "10k-100k", "minFollowers": 10000, "maxFollowers": 100000, "accounts": 7000, "blue": 1822, "business": 86, "government": 57, "automated": 0, "legacyVerified": 0, "basis": "cutpoint" }, { "band": "100k-1m", "minFollowers": 100000, "maxFollowers": 1000000, "accounts": 146352, "blue": 68077, "business": 8027, "government": 3313, "automated": 0, "legacyVerified": 0, "basis": "full" }, { "band": "1m+", "minFollowers": 1000000, "maxFollowers": null, "accounts": 10913, "blue": 10496, "business": 1631, "government": 527, "automated": 0, "legacyVerified": 0, "basis": "full" } ], "accounts_100k_plus": 157265, "blue_by_language_100k_plus": [ { "key": "en", "accounts": 72679, "blue": 40413, "business": 5612, "government": 1806 }, { "key": "es", "accounts": 15780, "blue": 6521, "business": 573, "government": 459 }, { "key": "ja", "accounts": 14929, "blue": 9170, "business": 1782, "government": 107 }, { "key": "ar", "accounts": 11491, "blue": 5902, "business": 580, "government": 486 }, { "key": "pt", "accounts": 6200, "blue": 2538, "business": 225, "government": 98 }, { "key": "tr", "accounts": 4177, "blue": 2762, "business": 175, "government": 152 }, { "key": "zh-cn", "accounts": 4031, "blue": 1378, "business": 13, "government": 6 }, { "key": "th", "accounts": 3090, "blue": 1065, "business": 33, "government": 13 }, { "key": "fr", "accounts": 2952, "blue": 1375, "business": 270, "government": 193 }, { "key": "id", "accounts": 2463, "blue": 859, "business": 76, "government": 98 }, { "key": "ko", "accounts": 1313, "blue": 506, "business": 66, "government": 10 }, { "key": "de", "accounts": 1304, "blue": 487, "business": 43, "government": 63 } ], "blue_by_country_100k_plus": [ { "key": "US", "accounts": 19344, "blue": 11259, "business": 1409, "government": 519 }, { "key": "GB", "accounts": 4194, "blue": 1979, "business": 336, "government": 130 }, { "key": "IN", "accounts": 3997, "blue": 2558, "business": 167, "government": 341 }, { "key": "BR", "accounts": 3946, "blue": 1650, "business": 149, "government": 75 }, { "key": "JP", "accounts": 3179, "blue": 2016, "business": 653, "government": 75 }, { "key": "SA", "accounts": 3152, "blue": 1873, "business": 312, "government": 196 }, { "key": "MX", "accounts": 2651, "blue": 1165, "business": 82, "government": 66 }, { "key": "TR", "accounts": 2262, "blue": 1570, "business": 128, "government": 116 }, { "key": "ES", "accounts": 1861, "blue": 830, "business": 121, "government": 63 }, { "key": "ID", "accounts": 1474, "blue": 459, "business": 52, "government": 60 }, { "key": "FR", "accounts": 1435, "blue": 674, "business": 184, "government": 90 }, { "key": "CO", "accounts": 1388, "blue": 576, "business": 23, "government": 66 } ], "language_rollup": { "total_with_language": 14921344, "rows": [ { "key": "en", "count": 7437931 }, { "key": "es", "count": 1592928 }, { "key": "ja", "count": 1547216 }, { "key": "ar", "count": 803558 }, { "key": "pt", "count": 573547 }, { "key": "fr", "count": 336249 }, { "key": "tr", "count": 307258 }, { "key": "zh-cn", "count": 242156 }, { "key": "id", "count": 205663 }, { "key": "de", "count": 204051 }, { "key": "it", "count": 172805 }, { "key": "ko", "count": 132552 }, { "key": "th", "count": 131412 }, { "key": "ca", "count": 105362 }, { "key": "hi", "count": 82573 }, { "key": "fa", "count": 79913 }, { "key": "nl", "count": 77852 }, { "key": "no", "count": 60036 }, { "key": "ru", "count": 57621 }, { "key": "sv", "count": 52270 }, { "key": "pl", "count": 51837 }, { "key": "vi", "count": 51638 }, { "key": "da", "count": 49390 }, { "key": "tl", "count": 49081 }, { "key": "ro", "count": 40398 }, { "key": "af", "count": 38909 }, { "key": "et", "count": 38668 }, { "key": "zh-tw", "count": 35791 }, { "key": "ur", "count": 32674 }, { "key": "el", "count": 32548 }, { "key": "so", "count": 30188 }, { "key": "cy", "count": 24937 }, { "key": "ta", "count": 24241 }, { "key": "sw", "count": 21754 }, { "key": "fi", "count": 21714 }, { "key": "hr", "count": 19930 }, { "key": "ne", "count": 19649 }, { "key": "sl", "count": 14835 }, { "key": "cs", "count": 14157 }, { "key": "he", "count": 13670 }, { "key": "bn", "count": 11465 }, { "key": "hu", "count": 10662 }, { "key": "sr", "count": 9342 }, { "key": "uk", "count": 8815 }, { "key": "lt", "count": 8200 }, { "key": "sq", "count": 6987 }, { "key": "lv", "count": 6436 }, { "key": "sk", "count": 6329 }, { "key": "be", "count": 5978 }, { "key": "mr", "count": 5458 }, { "key": "bg", "count": 2372 }, { "key": "mk", "count": 1737 }, { "key": "my", "count": 1403 }, { "key": "ml", "count": 1358 }, { "key": "te", "count": 1233 }, { "key": "kn", "count": 1144 }, { "key": "mn", "count": 991 }, { "key": "gu", "count": 880 }, { "key": "am", "count": 860 }, { "key": "kk", "count": 732 } ] }, "country_rollup": { "total_with_country": 7401345, "rows": [ { "key": "US", "count": 2092068 }, { "key": "GB", "count": 647331 }, { "key": "BR", "count": 387560 }, { "key": "IN", "count": 321144 }, { "key": "ES", "count": 269482 }, { "key": "MX", "count": 243175 }, { "key": "JP", "count": 227175 }, { "key": "TR", "count": 226924 }, { "key": "CA", "count": 214067 }, { "key": "SA", "count": 191876 }, { "key": "FR", "count": 181949 }, { "key": "ID", "count": 158221 }, { "key": "NG", "count": 144504 }, { "key": "ZA", "count": 143234 }, { "key": "CO", "count": 140915 }, { "key": "AR", "count": 140683 }, { "key": "AU", "count": 114146 }, { "key": "DE", "count": 94992 }, { "key": "VE", "count": 81335 }, { "key": "IT", "count": 77833 }, { "key": "CL", "count": 73491 }, { "key": "PK", "count": 70011 }, { "key": "TH", "count": 65417 }, { "key": "KE", "count": 64526 }, { "key": "NL", "count": 49749 }, { "key": "EG", "count": 49152 }, { "key": "TW", "count": 46381 }, { "key": "AE", "count": 45390 }, { "key": "CN", "count": 44504 }, { "key": "IE", "count": 43527 }, { "key": "EC", "count": 39269 }, { "key": "PH", "count": 38147 }, { "key": "PE", "count": 37093 }, { "key": "MY", "count": 36042 }, { "key": "PL", "count": 34763 }, { "key": "KW", "count": 34400 }, { "key": "UG", "count": 32901 }, { "key": "GH", "count": 30196 }, { "key": "KR", "count": 29142 }, { "key": "VN", "count": 27912 }, { "key": "BE", "count": 26933 }, { "key": "SE", "count": 26521 }, { "key": "RU", "count": 26102 }, { "key": "CH", "count": 25540 }, { "key": "PT", "count": 23310 }, { "key": "TZ", "count": 23275 }, { "key": "IR", "count": 22544 }, { "key": "NP", "count": 22044 }, { "key": "UY", "count": 21046 }, { "key": "SG", "count": 20895 }, { "key": "FI", "count": 20467 }, { "key": "GR", "count": 20383 }, { "key": "PY", "count": 19594 }, { "key": "BD", "count": 18370 }, { "key": "DO", "count": 18149 }, { "key": "HK", "count": 16385 }, { "key": "NZ", "count": 15178 }, { "key": "NO", "count": 15050 }, { "key": "IQ", "count": 14624 }, { "key": "RS", "count": 14308 } ] }, "follower_bands": { "sample_rows": 10331, "rows": [ { "key": "0-1k", "sampled": 6528, "estimated": 13174923 }, { "key": "1k-10k", "sampled": 3056, "estimated": 6167673 }, { "key": "10k-100k", "sampled": 663, "estimated": 1338078 }, { "key": "100k-1m", "sampled": 81, "estimated": 163476 }, { "key": "1m-10m", "sampled": 3, "estimated": 6055 } ], "note": "Block sample; the 1M+ bucket is undercounted, a full walk of the band holds 10913 accounts." }, "turkey": { "languageAccounts": 307258, "languageRank": 7, "countryAccounts": 226924, "countryRank": 8, "accounts100kPlus": 4343, "blue100kPlus": 2853, "sample": { "band": "turkey-100k+", "minFollowers": 100000, "maxFollowers": null, "sampled": 600, "measured": 264, "reliable": 195, "originalPosts": 18070, "reachP25": 2.065, "reachP50": 3.44, "reachP75": 8.575, "engagementP25": 0.0083, "engagementP50": 0.0456, "engagementP75": 0.12, "viewEngagementP50": 0.7697, "basis": "random" }, "sample100k1m": { "band": "turkey-100k-1m", "minFollowers": 100000, "maxFollowers": 1000000, "sampled": 550, "measured": 224, "reliable": 166, "originalPosts": 7261, "reachP25": 2.4275, "reachP50": 3.705, "reachP75": 9.2625, "engagementP25": 0.0109, "engagementP50": 0.0577, "engagementP75": 0.1417, "viewEngagementP50": 0.8045, "basis": "random" } }, "research_findings_promoted": 0, "notes": [ "The catalogue is a discovery catalogue of public X accounts, not a random sample of X.", "Tweet-level coverage is a subset of the catalogue and its scanning cadence is follower-weighted.", "is_automated and the legacy is_verified flag are not populated in the catalogue: 0 flagged rows among the 157265 fully walked accounts with 100k+ followers." ] }